META ADS FAQ’S
Q -What if my ads don’t work? They haven’t worked for me in the past …
You need a specific and intentional strategy that also looks at your full funnel. I’ve supported my clients to grow their email list by over 1,000 new leads in just 8 weeks. Plus you will have the data. This is so valuable. You’ll see patterns and start to understand your audience more, what message resonates, what offers are working / not working. I’ve never seen ads generate zero leads. It’s about looking at the results you do get, and optimising and working on what you can do to improve and get closer to the goals you’re working towards.
Q -I get new leads but they don’t turn into sales.
This is a problem with your funnel. There’s nothing data analysis can’t fix. We can look at what’s going on in the funnel and identify areas to improve (as well as your whole marketing ecosystem) - it may take time and tweaking and testing but we can create an action plan that will turn your new leads into sales.
Q -I’m worried about the investment.
Investing in your business is hard but a necessary part of business growth. This is a new strategy that you can use time and time again, one that you can switch on and off when you need fresh new eyes on your business. I always say to my clients to invest what you feel comfortable initially - something that won’t put you into scarcity. I will advise on your budget, but ultimately it’s up to you to decide if this is something worth investing in in your business.
Q -I don’t know or understand the tech.
That’s where I help - I’ve been working in ads manager every day for 5 years, I know it inside and out. I have tech trainings I can share with you, and I can do the full set up for you - so if / when you take over the management you have the campaign ready to go, and a plethora of resources to support you to manage and optimise them yourself. I have different ways you can work with me from consulting to management and bits in between :) Check out my work with me page here.
Q -It takes ages to see small results.
Sometimes it can take time - but I’ve never seen an ad campaign run and get ZERO leads. You will get new leads, but it’s the analysis you do after you’ve got those new people in that’s important, and important to measure and tweak so that the actual sales start coming through.
Q -You have to have budget for an ads manager AND the ads themselves.
My ‘done in a day funnel’ service mixes management and consulting, so you have more of your hard earned money to invest into the ads themselves. Plus you’re investing in your own learning - learning about an automated system that can work in your business time and time again.
Q -Are my clients even on FB?
Yes! Facebook has 2.989 billion monthly active users, and Instagram has 2 billion monthly active users. They are there!
Q -I don’t think I’m making enough money right now to justify the spend.
I totally understand this - and it can feel a bit like a chicken and egg situation. Sometimes you have to take the leap to make the initial investment - it’s something that your business will thank you for over time - it’s investing in the long term growth. Try to think about the non immediate return on investment. But I will never advise you to run ads that will put you into scarcity - feel free to drop me a DM on Instagram to chat more.